Seizing the White Space: an interview with Mark W. Johnson
نویسنده
چکیده
What makes opportunities like these so difficult to grasp is that, so often, they require companies to move far beyond their core into uncharted territory – into their white space. That’s a scary place, one where many companies’ experience is (as one CEO put it) “unblemished by success.” But if the danger is all too obvious, its causes are not. The white space is hard to navigate not because it’s uncharted but because so many companies try to go there with the wrong map, the one they’re currently using – their existing business model.
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